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Jennifer Middlin
TechSmith Corporation
(517) 381-2697
j.middlin@TechSmith.com

Chad Wandler
Split Rock Communications for TechSmith
(703) 548-3630
chad@splitrockpr.com

Newest Version of TechSmith's Camtasia Studio Tops Three Million Downloads

Screen Recorder at Forefront of Latest Blogging Trend: Screencasting

Okemos, Michigan - May 1, 2005 - TechSmith Corp., the world's leading provider of screen capture and recording solutions, today announced that downloads of Camtasia Studio 2.1, which was released in October 2004, have surpassed the three million mark. Camtasia Studio 2.1 features a new add-in for recording, editing, and sharing any Microsoft PowerPoint presentation in popular multimedia formats, including via CD-ROM, streaming video and Flash.

For years, Camtasia Studio has been used by sales and marketing professionals, educators, corporate trainers, and IT personnel to create software demonstrations and video tutorials and to give rich media presentations. Multimedia content created in minutes with Camtasia Studio allows organizations to reduce costs and resources dedicated to technical support and helpdesks, and improve the effectiveness of training and sales initiatives. Most recently, Camtasia Studio has become the de facto standard for creating screencasts -- a term coined by industry commentator Jon Udell to describe how bloggers record any and all activity on their computer screens, narrate the video, and share it via the Internet.

"From the Fortune 500 to one-person shops and everything in between, people are realizing how effective a screen recording can be," said Troy Stein, Camtasia Studio Product Manager at TechSmith. "The recordings provide a degree of clarity that verbal descriptions alone can't match. The results are more productive employees and happier customers. Users tell us all the time that Camtasia's ability to record what's real -- voices, subtle interactions with software programs, or dynamic Web content -- exactly as it occurs makes the videos compelling and enjoyable for others to experience."

Increasingly, organizations are choosing to standardize on Camtasia Studio to create employee and customer-facing online libraries of software demonstrations and video tutorials. For example, IBM's worldwide technical sales force standardized on Camtasia Studio to create and share software demonstrations with customers and business partners. Texas A&M University has rolled out Camtasia Studio to its entire faculty to record in-class lectures and to create distance-learning modules and other e-learning deliverables. And Bentley Systems has over 1,000 Camtasia Studio videos in its customer and sales online training libraries.

About TechSmith Corporation
TechSmith Corporation was founded in 1987 and is located in Okemos, Michigan. TechSmith provides practical business software tools to capture and manipulate images, voice and video from Windows desktops. The company's flagship software packages, SnagIt and Camtasia Studio, enable customers to create visually enhanced content for teaching, training, Web sites, documentation, and business presentations. Morae is the first and only all-digital solution for recording and analyzing human-computer interaction. TechSmith products are used by 98% of the Fortune 500. For additional information, visit www.techsmith.com.

TechSmith, Camtasia, SnagIt, Rich Recording Technology (RRT), Morae, EnSharpen, Dubit, and Camtasia Studio are trademarks of TechSmith Corporation. All other trademarks and registered trademarks used in this document are the property of their respective companies.

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